Recycled Water Terminology: Why the Words We Use Matter - Live Webinar

Recorded On: 10/20/2022

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Live Webinar:  Free to members and non-members

When potable reuse was first considered in the 1980s, a lack of public education led to public opposition that proved catastrophic to potential projects. Now as California continues to deal with issues of extreme drought, recycled water can be one of the keys to help strengthen local water supplies, improve water quality, support irrigation and agriculture, and with advanced purified recycled water, even become high quality drinking water, but only if the public supports and has trust in the process. 

Education, awareness and using terminology that is commonly understood by communities where advanced treatment is being introduced is critical toward acceptance. 

This webinar will discuss a brief history of recycled water and advanced purified recycled water, where it is going, and why coming together and choosing the proper terminology and context is critical toward gaining acceptance of future water projects.  

Speakers include:

Patricia Tennyson, Katz & Associates — Executive Vice President
Mark Millian, Data Instincts — Principal and Founder
Melanie Mow Schumacher, Special Projects-Communications Manager Soquel Creek Water District
Gabriela Dow, Ardurra Director – Public Affairs & Community Relations
Bryan Langpap, P.E., BCEE, Los Angeles County Sanitation Districts — Public Information Office, Manager 

Patricia Tennyson

Executive Vice President

Katz & Associates

Patricia Tennyson, executive vice-president, Katz & Associates, has developed and managed communication, government/community relations, and public affairs/media strategies for water, recycled water, potable reuse and wastewater projects for agencies including the City of San Diego, Metropolitan Water District of Southern California, El Paso Water and many more.  She has a B.A. from Southern Methodist University, M.L.S. from Texas Woman’s University and M.P.A. from San Diego State University.  Ms. Tennyson is a member of American Waterworks Association, the Water Environment Federation and WateReuse California.

Mark Millan

Principal and Founder

Data Instincts

Mark is the founder of Data Instincts, a professional consultancy specializing in public outreach for implementing recycled water projects (purple pipe & potable reuse). He has coordinated public outreach for dozens of recycled water projects throughout the United States and has advised on reuse internationally. 

Mark co-authored the Water Research Foundation’s Developing Model Communication Plans for Advancing Awareness and Fostering Acceptance of Potable Reuse. And was a contributing writer to the World Health Organization’s Guidelines for Potable Reuse published in 2017. He currently serves on the Board of Trustees for WateReuse CA.

Melanie Mow Schumacher

Soquel Creek Water District

Special Projects-Communications Manager

Melanie lives in Santa Cruz County and is a graduate from Cal Poly, SLO (BSCE) and Golden Gate University, San Francisco (MPA). Since 2016, she has been the Program Director for Pure Water Soquel where she’s learned the importance of technology/science needing to be coupled with education/outreach.  Every day on the Project is a ‘Lessons-Learned’ moment as she’s heard comments ranging from “Melanie- drink your own poop water” to “Melanie-recycled water is fantastic”.   She’s proud of her agency’s mobile educational trailer which embodies many of the District’s core outreach principles: factual, accessible, and easy to understand.

Bryan Langpap, P.E., BCEE

Public Information Office, Manager

Los Angeles County Sanitation Districts

Bryan has 27 years of sanitation industry experience.  Since 2016, he has overseen his agency’s public relations and outreach.  Previously, he worked as an engineer in planning, design and operations. 

Gabriela Dow

Director – Public Affairs & Community Relations

Ardurra Director – Public Affairs & Community Relations

Gabriela’s 20 years of experience in community relations, public affairs and media relations includes work at two CNN bureaus, service as an Intergovernmental Affairs Officer for a US Governor and White House Office of Public Engagement. She is a lead consultant for the East County Advanced Water Purification and Pure Water Oceanside programs.

 Gabriela has been honored as a “SDCWA Influencer of the Year,” San Diego Union Tribune’s “People to Watch” and Latina Style Magazine “Entrepreneur of the Year.”  She currently serves on the San Diego City College Industry Advisory Board (School of Business and Accounting), and as a board member for “FLOW” (the Fellowship of Latinos in Water). A native of Guadalajara, Mexico, Gabriela brings bilingual and bicultural expertise to all water programs.


Recycled Water Terminology: Why the Words We Use Matter - Live Webinar
10/20/2022 at 11:00 AM (PDT)  |  Recorded On: 10/20/2022
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